Want to know a secret to winning over customers? It’s simpler than you think, and it’s all about liking—the magic ingredient Robert Cialdini highlights in his famous book Influence. And no, we’re not talking about Instagram likes (although those help too!). We’re talking about building genuine connections with your audience so they can’t help but like you—and, by extension, want to buy from you.
So, let’s break down how you can use this powerful principle to your advantage when attracting new customers, and how Praqtical Marketing Works can be your guide on this journey to brand bliss!
What is “Liking,” anyway?
In Cialdini’s world, “liking” is all about getting people to feel a positive connection to you or your brand. When people like you, they’re more likely to trust you, listen to you, and yes, buy from you. Think about it—are you more likely to buy something from a brand that makes you smile, or one that reminds you of a grumpy neighbor who never returns your lawnmower?
How Can You Get Customers to Like You?
Glad you asked! There are a few surefire ways to use the liking principle to attract new customers and convert them into buyers. And the best part? Praqtical Marketing Works can help you master them all:
Be Relatable
Ever notice how we’re naturally drawn to people who are similar to us? The same goes for brands. When customers see your company as approachable and relatable, they’re much more likely to engage with you. We help you craft messaging and branding that makes your audience feel like you “get” them. Whether through fun, clever language or by tapping into shared values, we make sure your brand feels like a friend, not a robot.
Find Common Ground
Want to bond with your customers? Show them you’re on the same page! People tend to like others who share their interests, values, or experiences. Praqtical Marketing Works can help you connect with your audience by identifying what matters to them and weaving that into your messaging—whether it's eco-friendly values, a love of good coffee, or a passion for outdoor adventure. The more you have in common, the more they'll want to engage with your brand.
Make ‘Em Smile
Humor is a fantastic tool for building likability (and let's be honest, who doesn’t enjoy a good laugh?). At Praqtical Marketing Works, we’re pros at using humor to your advantage. Whether it's a cheeky social media post, a lighthearted email campaign, or a fun promotional product, we know how to make your customers chuckle—and when they’re laughing, they’re loving you.
Get Personal
People like people (or brands) who treat them as individuals, not just dollar signs. At Praqtical Marketing Works, we’ll help you personalize your marketing efforts, from using their names in email campaigns to creating customized offers that feel like they were made just for them. The more personal and genuine you are, the more your customers will feel connected to you—and connection builds loyalty.
Learn how to turn your customers into your Brand Ambassadors!
Why Work with Praqtical Marketing Works?
At Praqtical Marketing Works, we don’t just help you look good—we help you build lasting relationships with your customers. We understand that marketing isn’t just about pushing products; it’s about creating genuine connections that inspire trust, loyalty, and yes, liking.
Here’s what you can expect when you partner with us:
Expert Guidance: We know the ins and outs of Cialdini’s principles and will craft campaigns that use “liking” to your advantage. (And trust us, your customers will notice.)
Creative Strategies: Whether through witty ad copy, personalized email campaigns, or fun social media content, we’ll help you connect with your audience in ways that make them want to engage with you—and keep coming back for more.
Humor (When Appropriate): We get that humor isn’t right for every brand, but when it fits, we’ll help you deploy it like a charm. Our creative team knows how to bring out the fun side of your business, making your brand feel more human and likable.
A Relatable Approach: You don’t want to sound like a stuffy corporate giant, right? We help you stay relatable, approachable, and just plain likable, all while maintaining a professional image. You’ll attract customers who actually want to hear what you have to say.
Customized Support: Every brand is different, and we tailor our services to fit your unique voice and audience. Whether you're a trendy startup or an established company looking to revamp your image, we’ve got your back.
Ready to Be Liked?
When customers like your brand, they’re more likely to trust you—and when they trust you, they’re way more likely to buy from you. At Praqtical Marketing Works, we know how to build that likability factor into everything we do for you, from social media content that pops to email campaigns that make your customers feel special.
Get Started with Praqtical Marketing Works Today
Let’s work together to create a marketing strategy that makes your customers not just like you, but love you.
And hey, we already like you, so you're off to a great start! Give us a call today.
Comments