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Bill Binnig
May 132 min read
Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
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Bill Binnig
May 54 min read
Harnessing the Power of AI Tools in Marketing: Features, Usability, and Impact
Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...
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Bill Binnig
Apr 13 min read
How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
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Bill Binnig
Jan 310 min read
Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
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Bill Binnig
Dec 29, 20232 min read
Achieve Your 2024 Marketing Goals with Praqtical Marketing Works
In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...
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Bill Binnig
Sep 24, 20233 min read
Combining Direct Mail and Digital Advertising to Maximize Marketing Impact
Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.
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Bill Binnig
May 19, 20233 min read
The Long-Tail Approach to Google Ads: Unlocking Hidden Opportunities for Success
Google is where people search for what to do, where to go, and what to buy. Our ad platform automatically focuses on long-tail keywords.
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